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If you’re not interacting with your visitors you are really missing a lot of opportunities to improve your site and your business. Your visitors see things about your company and site that you don’t. They have different perspectives and come from different backgrounds, races, sex, countries, and ages other than you and your cohorts. There [...]

For years advertisers have struggled with trying to prove ROI on their advertising spend.  You can spend a million bucks on a TV spot but does it really help?  You might see an increase in purchases, but nailing down the exact cause and effect of the commercial and then conversion is difficult.  Direct Mail is [...]