I’m a big follower of Seth Godin. I consume his works (blogs, books, and Webcasts) and if you’ve read me long enough you may see where he’s influenced my ideas. I’m not a trained marketer in the traditional sense. I went to school for computer hardware and eventually found myself working in the SEM field [...]
With the increasing sophistication of search engines visitors are getting sent deeper into your site than ever before. A few years ago most visitors landed on your home page and then wandered through your site looking for what they wanted. Now they end up one, two, three, or more tiers deep. There are obvious notes [...]
How will you make your Website stand out from the rest? Unless you are selling a very rare widget you can bet that there are a dozen more sites just like yours. Maybe even a thousand more. How will you drive traffic to your site and away from your competitions? You can spend a load [...]
For years advertisers have struggled with trying to prove ROI on their advertising spend. You can spend a million bucks on a TV spot but does it really help? You might see an increase in purchases, but nailing down the exact cause and effect of the commercial and then conversion is difficult. Direct Mail is [...]