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Who Are You Talkin’ To?

admin — Fri, 14 Nov 2008 14:29:22 +0000

When you build a Website or even a Web page do you know who you are talking to? Who is your audience? What is the person that visits your page looking for? What are you trying to sell? What are you trying to say?

Know the answers to the above questions and your pages will be better.

Marketing and the Election

admin — Wed, 05 Nov 2008 19:24:25 +0000

We just experienced the results of the greatest marketing campaign in history.

IE8 from Microsoft Has Online Ad World Freaking Out

admin — Fri, 29 Aug 2008 13:03:03 +0000

The beta version of Internet Explorer 8 (IE8) has the online advertising world scared that they won’t be able to track traffic or have as much control over ads in the future. Some believe that the new version of IE8 has been designed to hurt Google’s online advertising model.
The new InPrivate feature has been nicknamed “Porn mode” because of it’s ability to hide search paths of users (cookies, cached pages, etc.). Of course, Microsoft is downplaying any negatives of InPrivate and playing up the positives. And it’s true that for users this is a great tool that allows users to opt out sharing info, but it will make it more difficult to accurately track user habits – just about the time we are finally figuring out how to measure it too.

Google Knol is Live

admin — Fri, 25 Jul 2008 13:44:15 +0000

Google Knol has finally launched. If you’re not familiar with Knol yet it’s sort of like Wikipedia except that authorship is highly valued. I’m sure Google would love to own Wikipedia (imagine the ad revenue on all those millions of pages?), but it was never for sale so they did what any good business does and made their own version, and tried to make it better than the original.

I’m still up in the air about whether Knol will beat Wikipedia. Google has the brain power to do just about anything, but Wikipedia has a strong footing and a hard-core following. There will be a large number of people that will reject Google Knol simply because it’s built and managed by a for profit company.

I also see Knol as a place for spammers to congregate by the thousands. It will take some forward thinking to keep Knol from becoming a glorified article directory. Wait, isn’t that what it is already?

Googles Makes More Enemies

admin — Tue, 20 Nov 2007 15:08:27 +0000

I like Google. At least for now. Everyone likes Google until they get banned. What I don’t like about Google is how easy it is to get banned and how vague their reason is for banning you. I just read an interesting article by Robyn Tippins about Google making more enemies. It’s worth checking out.

AdTech New York

admin — Wed, 31 Oct 2007 17:22:55 +0000

In one week I’ll be blogging about the Ad:Tech New York show from New York City. You can read about my experience at the conference at the Clickfire blog.

Facebook Announcement at AdTech NY

admin — Wed, 24 Oct 2007 17:52:11 +0000

There are a lot of rumor flying around the Blogosphere today about an announcement from Facebook at or during the Ad:Tech New York Conference. It seems that Facebook is going to use the user created content to generate targeted ads. I’ll be at AdTech and you can read my conference reviews at ClickFire.com

Ad:Tech New York Review

admin — Thu, 11 Oct 2007 13:01:00 +0000

I will be in New York City for the Ad:Tech 2007 digital marketing conference (Nov 5-8). I’m going to spend most of my free time touring the city and talking to others in the industry but I’ve worked out a deal with Clickfire.com to provide a day-by-day review of the Adtech NY conference. Surf on over to Clickfire starting November 5th to get conference updates, view pictures, and read about my time in the Big Apple.

If you’re going to be in New York for Ad:Tech send me an email and we’ll hook up while in the city. GeckoTales@gmail.com