Why I Didn’t Provide My Customer Info
On Saturday my wife and I got up early and went to a local mall to buy Christmas gifts. We found some great gifts in the Ralph Lauren store so I headed to the counter to purchase our finds. Before I paid the guy behind the register asked for my name. I gave it to him. Then he asked for my address and I remembered how they do this at the Polo stores. I declined.
I’m sure that most shoppers provide their address, and I don’t have a problem with companies gathering marketing information, it can be beneficial to everyone if the marketing is targeted well (and a recent visitor is well targeted), I would just like to see it gathered differently. Hand me an address form and ask me to fill it out and drop it in the mail for the chance to win a $500 gift card, or whatever. Just give me something in return to fulfill my human need for instant gratification.