Archive for November, 2008

Selling or Buying a Car Online

My wife recently sold her 2002 Honda Accord. We listed it online and had two good prospects within the first day. Both were ready to pay with cash. It was so much easier than dealing with a newspaper or traditional auto sales techniques. Buying or selling a car online is easier now than ever before. [...]

The Biggest Risk is Taking not Risks

Sometimes the biggest risk a company can make is to take no risks at all. Look at Ford as an example. Instead of taking big risks on hybrid and new auto technology they stuck to their big selling trucks. Now they are screwed. Ford played it safe and did little in the way of innovation. [...]

Be a Blog Leader

When building a blog for your company Website or even for personal use make sure you are an expert authority on something. It doesn’t matter what. Just be the leader in some field – no matter how small. If you want to talk about fashion in Waycross, Georgia be the online authority and leader. People [...]

George the Pipe Bender

My neighbor owns a small pipe bender company. He makes machines that bend metal and pipes for all sorts of uses. He has a good many employees providing a lot of jobs while boosting the local economy. It’s sad to think that he could be taxed more thus reducing his ability to provide those jobs.

Tissue Box with Low Friction

I just opened a new box of tissues – it’s cold season – and all it took was one quick pull of a thin plastic sheet to reveal the tissues inside.  I really appreciated how easy it was to get to the product.  I didn’t have fight off a safety seal, I didn’t have to [...]

Why I Didn’t Provide My Customer Info

On Saturday I got up early to buy Christmas gifts. I found some great gifts in the Ralph Lauren store. Before I paid the guy behind the register asked for my name. I gave it to him. Then he asked for my address and I remembered how they do this at the Polo stores. I declined.

Who Are You Talkin’ To?

When you build a Website or even a Web page do you know who you are talking to? Who is your audience? What is the person that visits your page looking for? What are you trying to sell? What are you trying to say? Know the answers to the above questions and your pages will [...]

Marketing and the Election

We just experienced the results of the greatest marketing campaign in history.