Interact with Web Visitors to Improve Site and Business
If you’re not interacting with your visitors you are really missing a lot of opportunities to improve your site and your business. Your visitors see things about your company and site that you don’t. They have different perspectives and come from different backgrounds, races, sex, countries, and ages other than you and your cohorts.
There are many ways to get feedback and interact with your Web visitors including contact forms, message boards, blogs, and comments, and even social media. The initial fear is that these things will only provide a place for your upset customers to complain. And this is true, but it’s also good because it provides a place for you to address these concerns in the open and in a controlled environment. This make the visitor feel better and lets prospects know that you care and work to fix issues. In this world of corporate corruption transparency is important and can only help you in the long run. I like to say that if you don’t control your brand online someone else will.