Simple Steps to Increase Lead Form Conversions
If you have a Website that collects leads, sells a product or service, or needs visitors to submit info for any reason you know how difficult it is to get form fills. Internet users are cautious with their personal information and have short attention spans, both contributing to low form fills. Below are some simple steps to increase form conversions so your visitors don’t end up like the frustrated visitor pictured above:
1. Make sure your Calls to Action leading to the form are clear
a. I’ve seen too many sites with no clear Call to Action. Don’t just use a link. Use a strong Call to Action button and a link.
2. In the Call to Action make it clear what the user is getting
a. “Click Here” isn’t good enough. Try “Start Saving Money Now” or “Get Info on HDTVs” or whatever works for your site.
3. Keep the form short
a. Users don’t want to fill out a 20-field form. The fewer fields the better. Can you cut it back to two fields?
4. Add an images of a trustworthy looking person to the form page
a. For some reason an image of someone that can be trusted increases form fills. I guess it makes the form feel more human.
5. Include a Thank You Page or confirmation email after the form fill
a. Don’t leave your new lead wondering if the form submitted correctly. This will cut back on multiple submissions from the same user and offers a second chance to build your brand and up sale.
Share with others what tips you have for increasing lead form conversions.