Future of Mobile Search
At last week’s adtech conference in New York there was a lot of discussion about mobile advertising and how it’s going to affect the industry. I have written a little about mobile technologies and plan to write a lot more and I wish I could give you some solid answers as how to best utilize mobile search for your business but it’s a little too early for that. Instead I’m going to spend time keeping up with mobile search news and talking about what is known about mobile search.
Bob Davis spoke at adtech New York about where the entire industry is going and mentioned mobile search. He stated that even ten years ago people were saying that mobile search is right around the corner, but he does believe that this time the hype is real. The Google Phone following the iPhone is proof that the mobile search market now has vitality. But it’s still not clear who will lead the market.
I’ve been a fan of cell phone technology for some time and think that I know as much about ringback tones and mobile search as anyone in the field, but there is still a lot to learn and to figure out. My main purpose for writing this post is to keep the momentum going and to keep you thinking about mobile search because it’s coming and you should start preparing for how you are going to utilize it to your advantage.