Yes, you do need a blog for your business if you want an easy place to provide updates to your customers and an interactive area that will increase the stickiness of your site. Yes, you do need a blog if you want to increase your site visits exponentially while increasing your visitors trust. Yes, you […]
Everything you can do on your PC you will be able to do on your phone. When I say this I don’t mean it to sound like something that is going to happen in ten years because it’s already happening to some extent, and has already happened for techies that have already adopted the newest […]
Online video marketing is poised to grow rapidly and become the next big thing in Internet marketing (if it hasn’t already). A video message that is well-designed is one of the most effective ways of capturing your audience and conveying your message to them.
Longer is not necessarily better when it comes to video marketing. The […]
I will be in New York City for the Ad:Tech 2007 digital marketing conference (Nov 5-8). I’m going to spend most of my free time touring the city and talking to others in the industry but I’ve worked out a deal with Clickfire.com to provide a day-by-day review of the Adtech NY conference. Surf on […]
According to Advertising Age Google is launching targeted video through its Adsense network. Adsense publishers will be able to provide contextually driven videos on their sites and have Adsense Ads that complement the video. Google will be displaying ads over the video in a separate layer. The revenue will be shared between the publisher, the […]
How will you make your Website stand out from the rest? Unless you are selling a very rare widget you can bet that there are a dozen more sites just like yours. Maybe even a thousand more. How will you drive traffic to your site and away from your competitions? You can spend a load […]
There are so many books to read and not enough time to read them. If you read all the business books out there you won’t have time to read anything else or enjoy your family and hobbies. I read several books a month, but I still can’t keep up with everything. Another thing about executive, business, and marketing books is […]
Some would say that if you are not already marketing to mobile phones you are too late, but in all truth you still have a little time. The hype behind the iPhone is more than just propaganda, and Verizon is releasing a competitor phone before Christmas with others sure to follow. Soon you will have […]
For years advertisers have struggled with trying to prove ROI on their advertising spend. You can spend a million bucks on a TV spot but does it really help? You might see an increase in purchases, but nailing down the exact cause and effect of the commercial and then conversion is difficult. Direct Mail is […]
To get the most out of your site links you should use the nofollow attribute. Below I’ve laid out the basics of the nofollow attribute. There is a lot of debate over the value and implementation of this attribute so I welcome any suggestions and ideas from readers. Your comments will help others.
What is a […]