Target Visitors with Landing Pages
With the increasing sophistication of search engines visitors are getting sent deeper into your site than ever before. A few years ago most visitors landed on your home page and then wandered through your site looking for what they wanted. Now they end up one, two, three, or more tiers deep. There are obvious notes you can take from this about your site like easy to use and consistent site navigation, search features, and overall simplicity. But have you thought about who comes to your site?
With better search brings the opportunity for you to target your demographics better than ever. Instead of worrying that your home page is a one-size-fits-all you can now create landing pages to target your demographics. Your teen visitors will respond differently than your senior citizens. You working mothers will respond differently than our twenty-something males. If you know who your visitors are, or who you are trying to target, you can now reach out to them with pages designed just for them.
Once you have landing pages for your target demographics you can drive traffic to those pages through traditional SEO, social marketing, and paid campaigns via tools like PPC. By speaking directly to a person you are more likely to convert them.