Google Keeps on Changing the World
In Google’s most recent earnings call Sergey Brin, Google’s co-founder, talked about some new technologies they are working on to improve the conversion process for advertisers. Right now some clients are using a Beta version of a conversion optimizer which lets the advertiser tell Google how much they want to spend for a lead or sale and the optimizer automatically adjust the bids to reach the goal. There is also an A/B split tester in the works. I can’t wait to play with these new tools.
Google is also working on ways to use their bid-for-placement system in the television market. Is there a limit to what this company can do? I’m sure there is, but I haven’t seen it yet. Google is rethinking the way companies are run. They have the money of a giant corporation but the agility of a small firm. I’m not buying Google shares at $600 plus, but I wish I had bought them a year ago. I wonder if I’ll regret not buying in at $600 a year from now.