Does My Business Really Need a Blog?
Yes, you do need a blog for your business if you want an easy place to provide updates to your customers and an interactive area that will increase the stickiness of your site. Yes, you do need a blog if you want to increase your site visits exponentially while increasing your visitors trust. Yes, you need a blog.
Blogs are fairly easy to set up and can be customized to the look at feel of your site. Blogs can be complex with daily posts or simple with weekly or monthly posts. It depends on how much you have to say and how much you want to share with your customers. Today you must provide transparency and one way to do this is to create a company blog.
Blogs add a human touch to a site and are a great place to introduce new products and services. Company blogs also guide your company’s public image, and this is crucial because if you don’t control your public image someone else will. I can guarantee if you are a company of any size someone else will create your online image for you if you don’t. Blogs are not just for teenagers anymore. They are a business tool that must be considered.
You can have a developer create a blog tool, but the easier route is to use one of the popular blogging software companies like Wordpress or Typepad. I’m a Wordpress fan – this blog is created using Wordpress – but you may prefer another service so review several to ensure you get a good fit. Once you get your blog set-up go to Emory Rowland’s Clickfire Blog and read his blogging tips.
Comment to share your blog tips with others.