Get Ready to Market to the Mobile Phone Crowd
Some would say that if you are not already marketing to mobile phones you are too late, but in all truth you still have a little time. The hype behind the iPhone is more than just propaganda, and Verizon is releasing a competitor phone before Christmas with others sure to follow. Soon you will have to build mobile phone versions of your Web sites and learn how to provide the concise information mobile users need. Many of the same techniques used to market a site now will work but some new ones will emerge. How will GPS play into your Web site marketing? What else is coming that you should consider?
It’s still early and the standards are not quite set yet, but you should begin thinking about how you are going to sell your products and services in the coming mobile world. SMS, or text message marketing, has been around for a few years now but now we are going to see more and more phones with the ability to search the Internet. Start preparing your sites now to keep up with, or even beat, the competition.
To avoid the Spam problems of the past guidelines have been set by the Mobile Marketing Association. Will these guidelines be enough to stop Spammers? We’ll have to see…